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Trademark takes hospitality back to its essence, back to the nomadic days when weary travelers were greeted with sincerity, invited to feast and exchange stories, and rest in the comforts of home… a very comfortable home. It is this return to core fundamentals that heralded the advent of “boutique” hotels – properties that define themselves through individualized attention, genuine concern for the guests’ needs and a sense of pride in delivering solutions not just service.